Demographic Segmentation · Psychographic Segmentation · Behavioral Segmentation · Geographic Segmentation. In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics. For example, the four types of segmentation are Demographic, Psychographic Geographic, and Behavioral. These are common examples of how businesses can segment. Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also. If you have your entire market separated into different customer segments, then you have defined them by set criteria, like demographics, needs, priorities. Market segmentation assumes that different market segments require different marketing programs – that is, different offers, prices, promotion, distribution. Customers who live in different countries will have different wants and needs, which can be precisely targeted in a marketing campaign. This is. Market Size. The market share for that segment must be large enough to justify spend. · Segment Differences. What's different about each segment. Geographic criteria · Demographic criteria · Psychographic criteria · Behavioral criteria · The different ypes of data to segment audience. There are many ways to segment markets to find the right target audience. Five ways to segment markets include demographic, psychographic, behavioral.